A Web writer isn't just someone who writes well. Web Writing for your non profit organization is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your non profit organization and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your non profit organization, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your non profit organization aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your non profit organization just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your non profit organization that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your non profit organization, to help users find the information they want and then continue reading. That is the Web writer's main objective for your non profit organization.
Web content for your non profit organization has to be very precisely structured if you want to extend the time users spend on a website for your non profit organization. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your non profit organization!
Web Writing for your non profit organization also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your non profit organization, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your non profit organization. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Boisbriand, for your NPO in Mirabel, for your transportation company in NDG, for your hockey league in Plessisville, for your hotel in Bromont, for your restaurant in Côte-des-Neiges, for your business in Beauport, for your company in Lanaudière, for your SME in Robertsonville, for your car dealership in Joliette, for your startup in Sherbrooke, for your small town in Chateauguay, for your store in Centre-du-Québec, for your shop in Rimouski, for your thrift shop in Chaudière-Appalaches, for your shoe store in Gaspésie, for your clothing store in the Eastern Townships, for your electronics store in Saguenay, for your robotics store in Sherbrooke, for your eyewear store in Nord-du-Québec, for your furniture store in Pierrefonds, for your construction company in Sorel-Tracy, for your hostel in Lévis, for your lodging in Saint-Jean-sur-Richelieu, for your camping in Saint-Hyacinthe, for your outfitter in Verdun, for your printing house in Tremblant, for your financial services company in Montmagny, for your organization in Laval, for your nonprofit organization in Montreal, for your non profit organization in Montmagny, for your small business in Gaspésie, for your insurance broker in Kirkland, for your human ressources in Kirkland, for your non profit in Robertsonville, for your HR in Saint-Hubert, for your warehouse in Lévis, for your bed and breakfast in NDG, for your spa in Black Lake, for your brewery in Beauceville, for your city in Mont-Tremblant, for your town in Mascouche, for your microbrewery in Nord-du-Québec, for your association in Rosemont, for your tourism association in Sherbrooke, for your regional tourism association in Nuns' Island, for your RTA in Saint-Georges, for your pub in Saint-Jérôme, for your bistro in Quebec City, for your salon in Joliette, for your hairdressing salon in Canada, for your beauty salon in Beauceville
C'est parfait merci beaucoup ! Charles
On est dans les ligues majeures! Suzanne
Super comme toujours! Merci Kim