A Web writer isn't just someone who writes well. Web Writing for your non profit is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your non profit and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your non profit, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your non profit aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your non profit just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your non profit that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your non profit, to help users find the information they want and then continue reading. That is the Web writer's main objective for your non profit.
Web content for your non profit has to be very precisely structured if you want to extend the time users spend on a website for your non profit. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your non profit!
Web Writing for your non profit also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your non profit, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your non profit. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Mauricie, for your NPO in Shawinigan, for your transportation company in Beauceville, for your hockey league in Boisbriand, for your hotel in Laval, for your restaurant in Sept-Îles, for your business in Princeville, for your company in Saint-Eustache, for your SME in Sorel-Tracy, for your car dealership in Côte-Nord, for your startup in Baie-Comeau, for your small town in Plessisville, for your store in Thetford Mines, for your shop in North Montreal, for your thrift shop in Montérégie, for your shoe store in Sept-Îles, for your clothing store in the Magdalen Islands, for your electronics store in Brossard, for your robotics store in Hochelaga-Maisonneuve, for your eyewear store in Nuns' Island, for your furniture store in La Prairie, for your construction company in NDG, for your hostel in Mirabel, for your lodging in Lachine, for your camping in Sainte-Thérèse, for your outfitter in Quebec, for your printing house in Quebec City, for your financial services company in Thetford Mines, for your organization in Gaspé, for your nonprofit organization in Brossard, for your non profit organization in Côte-Nord, for your small business in Chaudière-Appalaches, for your insurance broker in Laval, for your human ressources in Dorval, for your non profit in Saint-Georges, for your HR in Candiac, for your warehouse in Gaspé, for your bed and breakfast in Robertsonville
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