A Web writer isn't just someone who writes well. Web Writing for your non profit in Napierville is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your non profit in Napierville and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your non profit in Napierville, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your non profit in Napierville aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your non profit in Napierville just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your non profit in Napierville that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your non profit in Napierville, to help users find the information they want and then continue reading. That is the Web writer's main objective for your non profit in Napierville.
Web content for your non profit in Napierville has to be very precisely structured if you want to extend the time users spend on a website for your non profit in Napierville. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your non profit in Napierville!
Web Writing for your non profit in Napierville also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your non profit in Napierville, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your non profit in Napierville. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in La Prairie, for your NPO in Lac-Saint-Jean, for your transportation company in Lévis, for your hockey league in Sainte-Thérèse, for your hotel in Nord-du-Québec, for your restaurant in Longueuil, for your business in Saint-Léonard, for your company in Laval, for your SME in Tremblant, for your car dealership in Saint-Eustache, for your startup in Candiac, for your small town in Lachine, for your store in Quebec, for your shop in Magog, for your thrift shop in the Laurentians, for your shoe store in Saint-Léonard, for your clothing store in Granby, for your electronics store in Mirabel, for your robotics store in Repentigny, for your eyewear store in Boisbriand, for your furniture store in Montérégie, for your construction company in Montreal, for your hostel in NDG, for your lodging in Saint-Georges, for your camping in Mauricie, for your outfitter in Trois-Rivières, for your printing house in Gaspé, for your financial services company in Tremblant, for your organization in Pierrefonds, for your nonprofit organization in Mascouche, for your non profit organization in Candiac, for your small business in Plessisville, for your insurance broker in Chaudière-Appalaches, for your human ressources in Chicoutimi, for your non profit in Laval, for your HR in Chambly, for your warehouse in Sainte-Thérèse, for your bed and breakfast in Mont-Tremblant, for your spa in Boisbriand, for your brewery in the Magdalen Islands, for your city in Sept-Îles, for your town in Boisbriand, for your microbrewery in Saguenay, for your association in Sherbrooke, for your tourism association in Bas-Saint-Laurent, for your regional tourism association in East-Broughton, for your RTA in Sherbrooke, for your pub in Shawinigan, for your bistro in Baie-Comeau, for your salon in Montérégie, for your hairdressing salon in Montmagny, for your beauty salon in Lévis, for your plumbing company in Saint-Jérôme
Nous sommes super satisfaits! On est super content! Le site est super beau, et on va parler de vous autres! Samuel
Que d'efficacité….. Merci beaucoup! Johanne