A Web writer isn't just someone who writes well. Web Writing for your non profit in Saint-Léonard is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your non profit in Saint-Léonard and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your non profit in Saint-Léonard, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your non profit in Saint-Léonard aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your non profit in Saint-Léonard just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your non profit in Saint-Léonard that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your non profit in Saint-Léonard, to help users find the information they want and then continue reading. That is the Web writer's main objective for your non profit in Saint-Léonard.
Web content for your non profit in Saint-Léonard has to be very precisely structured if you want to extend the time users spend on a website for your non profit in Saint-Léonard. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your non profit in Saint-Léonard!
Web Writing for your non profit in Saint-Léonard also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your non profit in Saint-Léonard, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your non profit in Saint-Léonard. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Trois-Rivières, for your NPO in the Eastern Townships, for your transportation company in Brossard, for your hockey league in Lanaudière, for your hotel in Joliette, for your restaurant in Mont-Tremblant, for your business in Lac-Saint-Jean, for your company in Bas-Saint-Laurent, for your SME in Montérégie, for your car dealership in Repentigny, for your startup in Sept-Îles, for your small town in Lachenaie, for your store in Granby, for your shop in North Montreal, for your thrift shop in Mirabel, for your shoe store in Granby, for your clothing store in Shawinigan, for your electronics store in Saint-Jérôme, for your robotics store in Hochelaga-Maisonneuve, for your eyewear store in Mascouche, for your furniture store in Bromont, for your construction company in Sainte-Thérèse, for your hostel in Beauceville, for your lodging in Plateau-Mont-Royal, for your camping in Trois-Rivières, for your outfitter in Montmagny, for your printing house in Beauceville, for your financial services company in Saint-Hyacinthe, for your organization in Pierrefonds, for your nonprofit organization in Gatineau, for your non profit organization in Beauceville, for your small business in Granby, for your insurance broker in Outaouais, for your human ressources in Lachine, for your non profit in Rimouski, for your HR in Dorval, for your warehouse in Mauricie, for your bed and breakfast in Verdun, for your spa in the Eastern Townships, for your brewery in Boisbriand, for your city in Brossard, for your town in Magog, for your microbrewery in East-Broughton, for your association in Lachenaie, for your tourism association in Estrie, for your regional tourism association in Drummondville, for your RTA in Lac-Saint-Jean, for your pub in Rivière-du-Loup, for your bistro in Laval, for your salon in Sainte-Thérèse, for your hairdressing salon in Côte-Nord, for your beauty salon in Verdun
Nous tenons à te remercier ainsi que ton équipe pour le travail effectué sur notre site. Nous sommes très satisfaites du résultat Johanne
Merci sincèrement pour votre collaboration et votre coopération dans mon projet. J'apprécie Rose-Marie
Wow! Parfait! Marco