A Web writer isn't just someone who writes well. Web Writing for your nonprofit organization is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your nonprofit organization and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your nonprofit organization, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your nonprofit organization aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your nonprofit organization just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your nonprofit organization that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your nonprofit organization, to help users find the information they want and then continue reading. That is the Web writer's main objective for your nonprofit organization.
Web content for your nonprofit organization has to be very precisely structured if you want to extend the time users spend on a website for your nonprofit organization. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your nonprofit organization!
Web Writing for your nonprofit organization also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your nonprofit organization, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your nonprofit organization. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Victoriaville, for your NPO in Montreal, for your transportation company in Sherbrooke, for your hockey league in Sept-Îles, for your hotel in Drummondville, for your restaurant in Brossard, for your business in Rimouski, for your company in Rivière-du-Loup, for your SME in Lévis, for your car dealership in Chambly, for your startup in Shawinigan, for your small town in Lévis, for your store in La Prairie, for your shop in Granby, for your thrift shop in Saguenay, for your shoe store in Bromont, for your clothing store in Gatineau, for your electronics store in Terrebonne, for your robotics store in Shawinigan, for your eyewear store in Thetford Mines, for your furniture store in Longueuil, for your construction company in Repentigny, for your hostel in Victoriaville, for your lodging in Terrebonne, for your camping in Chicoutimi, for your outfitter in Victoriaville, for your printing house in Repentigny, for your financial services company in Lévis, for your organization in Chicoutimi, for your nonprofit organization in Rimouski, for your non profit organization in Trois-Rivières, for your small business in Baie-Comeau, for your insurance broker in Rivière-du-Loup, for your human ressources in the South Shore, for your non profit in Trois-Rivières, for your HR in Saguenay, for your warehouse in Chambly
WoooooooW ! Je trouve que c'est dans les belles qu'on a faites ! :) Heille je la trouve vraiment belle. :) Merci ! Isabelle
J'ai appris d'un pro! : ) Kimberley
merci pour votre travail qui nous aide dans le nôtre. Sylvie