A Web writer isn't just someone who writes well. Web Writing for your NPO is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your NPO and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your NPO, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your NPO aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your NPO just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your NPO that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your NPO, to help users find the information they want and then continue reading. That is the Web writer's main objective for your NPO.
Web content for your NPO has to be very precisely structured if you want to extend the time users spend on a website for your NPO. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your NPO!
Web Writing for your NPO also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your NPO, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your NPO. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Anjou, for your NPO in Black Lake, for your transportation company in the South Shore, for your hockey league in Magog, for your hotel in the Laurentians, for your restaurant in Rivière-du-Loup, for your business in Rosemont, for your company in Saint-Jérôme, for your SME in Rivière-du-Loup, for your car dealership in Bas-Saint-Laurent, for your startup in Tremblant, for your small town in Black Lake, for your store in Centre-du-Québec, for your shop in Pierrefonds, for your thrift shop in Chicoutimi, for your shoe store in the Eastern Townships, for your clothing store in Mont-Tremblant, for your electronics store in Robertsonville, for your robotics store in Outaouais, for your eyewear store in Outaouais, for your furniture store in Kirkland, for your construction company in Kirkland, for your hostel in Mirabel, for your lodging in Montérégie, for your camping in Princeville, for your outfitter in Plessisville, for your printing house in Sainte-Thérèse, for your financial services company in Saint-Léonard, for your organization in Saint-Jérôme, for your nonprofit organization in La Prairie, for your non profit organization in Hochelaga-Maisonneuve, for your small business in Québec Maritime, for your insurance broker in Pierrefonds, for your human ressources in Mascouche, for your non profit in Montmagny, for your HR in Gaspé, for your warehouse in Lachenaie, for your bed and breakfast in Côte-Nord, for your spa in Rimouski, for your brewery in Lachine, for your city in Ottawa, for your town in the Magdalen Islands, for your microbrewery in Tremblant, for your association in Nord-du-Québec, for your tourism association in Outaouais, for your regional tourism association in Candiac, for your RTA in Plateau-Mont-Royal, for your pub in Chambly, for your bistro in La Prairie, for your salon in Tremblant, for your hairdressing salon in Plessisville, for your beauty salon in Saint-Eustache
« Un grand merci à toute l'équipe de Numérique Technologies inc., qui assure depuis 6 ans la conception graphique, nos mises à jour, notre mise en marché et notre hébergement du site Internet du Manoir des Érables. Numérique Technologies inc. et son équipe sont les artisans techniques de notre site. Merci donc pour votre très grand professionnalisme, votre service à la clientèle exceptionnel, votre fiabilité et votre disponibilité. » Jean
Nous allons mettre en branle la plate forme très bientôt. Je suis très sastisfait. Jean
Wow merci de la rapidité Johanne