A Web writer isn't just someone who writes well. Web Writing for your NPO is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your NPO and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your NPO, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your NPO aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your NPO just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your NPO that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your NPO, to help users find the information they want and then continue reading. That is the Web writer's main objective for your NPO.
Web content for your NPO has to be very precisely structured if you want to extend the time users spend on a website for your NPO. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your NPO!
Web Writing for your NPO also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your NPO, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your NPO. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Terrebonne, for your NPO in Trois-Rivières, for your transportation company in Rimouski, for your hockey league in Terrebonne, for your hotel in Sherbrooke, for your restaurant in Terrebonne, for your business in Tremblant, for your company in Tremblant, for your SME in Sept-Îles, for your car dealership in Thetford Mines, for your startup in Saint-Jean-sur-Richelieu, for your small town in Ottawa, for your store in Tremblant, for your shop in Shawinigan, for your thrift shop in Saguenay, for your shoe store in the South Shore, for your clothing store in Gatineau, for your electronics store in Drummondville, for your robotics store in Chambly, for your eyewear store in Saguenay, for your furniture store in Gatineau, for your construction company in Victoriaville, for your hostel in Tremblant, for your lodging in Gatineau, for your camping in La Prairie, for your outfitter in Tremblant, for your printing house in Mont-Tremblant, for your financial services company in La Prairie, for your organization in Thetford Mines, for your nonprofit organization in Saguenay, for your non profit organization in Chambly, for your small business in Mont-Tremblant, for your insurance broker in Rivière-du-Loup, for your human ressources in Trois-Rivières, for your non profit in Bromont, for your HR in the South Shore, for your warehouse in Ottawa
Merci sincèrement pour votre collaboration et votre coopération dans mon projet. J'apprécie Rose-Marie
Bonjour, félicitation !!! ce n'est pas seulement qu'un rafraichissement c'est une super transformation, vous êtes le plus beau et le plus performant.J'adore !!! Jean
Merci beaucoup de ta collaboration, il est agréable de pouvoir travailler avec des collaborateurs comme vous. Johanne