A Web writer isn't just someone who writes well. Web Writing for your organization is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your organization and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your organization, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your organization aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your organization just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your organization that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your organization, to help users find the information they want and then continue reading. That is the Web writer's main objective for your organization.
Web content for your organization has to be very precisely structured if you want to extend the time users spend on a website for your organization. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your organization!
Web Writing for your organization also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your organization, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your organization. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in the South Shore, for your NPO in Montreal, for your transportation company in Terrebonne, for your hockey league in Mont-Tremblant, for your hotel in Tremblant, for your restaurant in Shawinigan, for your business in Rivière-du-Loup, for your company in La Prairie, for your SME in Rivière-du-Loup, for your car dealership in Baie-Comeau, for your startup in Ottawa, for your small town in Trois-Rivières, for your store in La Prairie, for your shop in the South Shore, for your thrift shop in Sherbrooke, for your shoe store in Saint-Jean-sur-Richelieu, for your clothing store in Repentigny, for your electronics store in Sept-Îles, for your robotics store in Trois-Rivières, for your eyewear store in the South Shore, for your furniture store in Montreal, for your construction company in La Prairie, for your hostel in Quebec City, for your lodging in Saint-Jean-sur-Richelieu, for your camping in Gatineau, for your outfitter in Thetford Mines, for your printing house in the South Shore, for your financial services company in Bromont, for your organization in Granby, for your nonprofit organization in Brossard, for your non profit organization in Shawinigan, for your small business in Lévis, for your insurance broker in Granby, for your human ressources in Chicoutimi, for your non profit in Tremblant, for your HR in Chambly, for your warehouse in Tremblant, for your Saint-Georges in Thetford Mines
Le nouveau site est vraiment bien fait!! Marc-André
J'ADORE!! Un grand merci! Kim
Merci beaucoup de ta collaboration, il est agréable de pouvoir travailler avec des collaborateurs comme vous. Johanne