A Web writer isn't just someone who writes well. Web Writing for your organization is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your organization and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your organization, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your organization aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your organization just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your organization that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your organization, to help users find the information they want and then continue reading. That is the Web writer's main objective for your organization.
Web content for your organization has to be very precisely structured if you want to extend the time users spend on a website for your organization. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your organization!
Web Writing for your organization also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your organization, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your organization. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Thetford Mines, for your NPO in Granby, for your transportation company in Sainte-Thérèse, for your hockey league in Rimouski, for your hotel in Saint-Hyacinthe, for your restaurant in Saguenay-Lac-Saint-Jean, for your business in Saint-Georges, for your company in Saguenay, for your SME in Sherbrooke, for your car dealership in Drummondville, for your startup in Mirabel, for your small town in Gaspésie, for your store in Longueuil, for your shop in Mirabel, for your thrift shop in Lanaudière, for your shoe store in Outaouais, for your clothing store in Estrie, for your electronics store in Hochelaga-Maisonneuve, for your robotics store in Sorel-Tracy, for your eyewear store in Princeville, for your furniture store in Nuns' Island, for your construction company in Tremblant, for your hostel in Chateauguay, for your lodging in Granby, for your camping in Magog, for your outfitter in Lac-Saint-Jean, for your printing house in Saint-Hubert, for your financial services company in Quebec City, for your organization in Longueuil, for your nonprofit organization in Shawinigan, for your non profit organization in Laval, for your small business in Lanaudière, for your insurance broker in Canada, for your human ressources in Tremblant, for your non profit in Chandler, for your HR in Montérégie, for your warehouse in Nuns' Island, for your bed and breakfast in Quebec City, for your spa in Lanaudière, for your brewery in Nord-du-Québec, for your city in Thetford Mines, for your town in Terrebonne, for your microbrewery in Montreal, for your association in Montreal, for your tourism association in Sept-Îles, for your regional tourism association in Drummondville, for your RTA in Boucherville, for your pub in Pierrefonds, for your bistro in Beauceville, for your salon in Lanaudière, for your hairdressing salon in Beauceville, for your beauty salon in Rosemont
Génial. C'est parfait. Merci x 100000 Mélissa
J'ai appris d'un pro! : ) Kimberley
« Le travail de Numérique est un savant mélange de créativité et d'efficacité. Cette équipe est vraiment à l'écoute de nos besoins. Un gros merci à vous tous ! » Hélène