A Web writer isn't just someone who writes well. Web Writing for your organization in Repentigny is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your organization in Repentigny and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your organization in Repentigny, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your organization in Repentigny aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your organization in Repentigny just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your organization in Repentigny that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your organization in Repentigny, to help users find the information they want and then continue reading. That is the Web writer's main objective for your organization in Repentigny.
Web content for your organization in Repentigny has to be very precisely structured if you want to extend the time users spend on a website for your organization in Repentigny. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your organization in Repentigny!
Web Writing for your organization in Repentigny also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your organization in Repentigny, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your organization in Repentigny. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
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Super, merci beaucoup pour ton excellent travail à toi et à ton équipe!!! Marie-Claude
Your cooperation has been stellar (possibly the best I have seen so far). Belinda
Voici un graphique qui démontre bien le succès de nos efforts depuis la dernière année. Le mandat que nous avons donné à Numérique l'année dernière était de nous aider à mettre au monde 'google' notre site web qui était déjà en fonction depuis plus de 5 ans maintenant. Nous avons choisi de maximiser le référencement et l'équipe de Numérique à su répondre à cette demande. Je vous avoue que le choix de notre fournisseur web n'a pas été facile. Nous avions dans notre mire une panoplie de Grands joueurs de cette industrie. Toutefois, le service personnalisé, la flexibilité et le respect de nos désirs ont fait en sorte que nous avons décidé d'y aller avec eux. Ce fût LA meilleure décision pour nous et nous sommes très fière de compter Numérique parmi nos fournisseurs "collaborateurs d'entreprise". Merci à toute l'équipe pour cette première phase :-) Nous avons encore beaucoup de travail à faire! Robert Daigneault Robert