A Web writer isn't just someone who writes well. Web Writing for your organization in the South Shore is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your organization in the South Shore and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your organization in the South Shore, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your organization in the South Shore aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your organization in the South Shore just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your organization in the South Shore that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your organization in the South Shore, to help users find the information they want and then continue reading. That is the Web writer's main objective for your organization in the South Shore.
Web content for your organization in the South Shore has to be very precisely structured if you want to extend the time users spend on a website for your organization in the South Shore. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your organization in the South Shore!
Web Writing for your organization in the South Shore also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your organization in the South Shore, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your organization in the South Shore. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Victoriaville, for your NPO in Brossard, for your transportation company in Victoriaville, for your hockey league in Sept-Îles, for your hotel in Rimouski, for your restaurant in Trois-Rivières, for your business in Drummondville, for your company in Mont-Tremblant, for your SME in La Prairie, for your car dealership in Victoriaville, for your startup in Rivière-du-Loup, for your small town in Rimouski, for your store in Quebec City, for your shop in Thetford Mines, for your thrift shop in Shawinigan, for your shoe store in Terrebonne, for your clothing store in Repentigny, for your electronics store in Drummondville, for your robotics store in Sept-Îles, for your eyewear store in Lévis, for your furniture store in Trois-Pistoles, for your construction company in Terrebonne, for your hostel in Shawinigan, for your lodging in Ottawa, for your camping in Ottawa, for your outfitter in Repentigny, for your printing house in Granby, for your financial services company in Repentigny, for your organization in Mont-Tremblant, for your nonprofit organization in Chicoutimi, for your non profit organization in Montreal, for your small business in Sherbrooke, for your insurance broker in Chambly, for your human ressources in Saguenay, for your non profit in Sherbrooke, for your HR in Bromont, for your warehouse in Saint-Jean-sur-Richelieu, for your Saint-Georges in Chambly
J'ai appris d'un pro! : ) Kimberley
Merci à l'équipe de Numérique pour la réalisation, pour une deuxième fois, de notre site Internet. Vous avez su comprendre la réalité de notre organisation et l'adapter au monde du web afin de nous aider à propulser notre organisation vers de nouveaux sommets. Sincères merci ! Marie-Claude
« Je veux te transmettre à toi et à tes amis de travail des félicitations que j'ai reçues de plusieurs personnes, concernant notre site, que des bons mots, sur le visuel, l'information, etc. donc bravo et merci à vous tous !!! » Charlotte