A Web writer isn't just someone who writes well. Web Writing for your outfitter is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your outfitter and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your outfitter, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your outfitter aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your outfitter just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your outfitter that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your outfitter, to help users find the information they want and then continue reading. That is the Web writer's main objective for your outfitter.
Web content for your outfitter has to be very precisely structured if you want to extend the time users spend on a website for your outfitter. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your outfitter!
Web Writing for your outfitter also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your outfitter, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your outfitter. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Napierville, for your NPO in Chambly, for your transportation company in Brossard, for your hockey league in Baie-Comeau, for your hotel in Saint-Hyacinthe, for your restaurant in Lachenaie, for your business in Quebec City, for your company in Magog, for your SME in Verdun, for your car dealership in Drummondville, for your startup in Quebec City, for your small town in Quebec, for your store in the Eastern Townships, for your shop in Lanaudière, for your thrift shop in Longueuil, for your shoe store in Quebec City, for your clothing store in Québec Maritime, for your electronics store in Sept-Îles, for your robotics store in Rivière-du-Loup, for your eyewear store in Lachenaie, for your furniture store in Ottawa, for your construction company in Boisbriand, for your hostel in Quebec, for your lodging in Anjou, for your camping in Chateauguay, for your outfitter in Ottawa, for your printing house in Lachine, for your financial services company in Verdun, for your organization in Gaspésie, for your nonprofit organization in Joliette, for your non profit organization in Princeville, for your small business in La Prairie, for your insurance broker in Saint-Hubert, for your human ressources in Verdun, for your non profit in Outaouais, for your HR in Brossard, for your warehouse in Saint-Léonard, for your bed and breakfast in Longueuil, for your spa in Saint-Léonard, for your brewery in Gatineau, for your city in Pointe-Claire, for your town in Baie-Comeau, for your microbrewery in Chambly, for your association in Montmagny, for your tourism association in Saint-Jérôme, for your regional tourism association in Côte-Nord, for your RTA in Pointe-Claire, for your pub in Verdun, for your bistro in Lachenaie, for your salon in Bas-Saint-Laurent, for your hairdressing salon in Lac-Saint-Jean, for your beauty salon in Dorval
On est dans les ligues majeures! Suzanne
C'est beau, félicite ton équipe, vous êtes bien partis! Pascal
Merci pour ton travail si rapide! J Nous a-do-rons ça! J Tout est parfait! Merci encore! Audrée