A Web writer isn't just someone who writes well. Web Writing for your printing house is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your printing house and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your printing house, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your printing house aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your printing house just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your printing house that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your printing house, to help users find the information they want and then continue reading. That is the Web writer's main objective for your printing house.
Web content for your printing house has to be very precisely structured if you want to extend the time users spend on a website for your printing house. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your printing house!
Web Writing for your printing house also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your printing house, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your printing house. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Saint-Léonard, for your NPO in Saint-Georges, for your transportation company in Dorval, for your hockey league in Black Lake, for your hotel in Québec Maritime, for your restaurant in Lachenaie, for your business in the Laurentians, for your company in Outaouais, for your SME in Montreal, for your car dealership in Beauceville, for your startup in Mont-Tremblant, for your small town in Saint-Eustache, for your store in Brossard, for your shop in Saint-Eustache, for your thrift shop in Mont-Tremblant, for your shoe store in Sept-Îles, for your clothing store in East-Broughton, for your electronics store in Sorel-Tracy, for your robotics store in Verdun, for your eyewear store in Mascouche, for your furniture store in the Magdalen Islands, for your construction company in Candiac, for your hostel in Granby, for your lodging in Côte-des-Neiges, for your camping in Lachine, for your outfitter in NDG, for your printing house in Gatineau, for your financial services company in Sherbrooke, for your organization in Verdun, for your nonprofit organization in Repentigny, for your non profit organization in Plateau-Mont-Royal, for your small business in Outaouais, for your insurance broker in Repentigny, for your human ressources in Saint-Hyacinthe, for your non profit in Saint-Georges, for your HR in Thetford Mines, for your warehouse in Hochelaga-Maisonneuve, for your bed and breakfast in Trois-Rivières, for your spa in Shawinigan, for your brewery in Boucherville, for your city in Rosemont, for your town in Quebec City, for your microbrewery in Lac-Saint-Jean, for your association in Joliette, for your tourism association in Plessisville, for your regional tourism association in Rosemont, for your RTA in Baie-Comeau, for your pub in Trois-Rivières, for your bistro in La Prairie, for your salon in Chateauguay, for your hairdressing salon in Boisbriand, for your beauty salon in Mont-Tremblant
J'ai toujours été bien servi par vous Jérôme
Voici un graphique qui démontre bien le succès de nos efforts depuis la dernière année. Le mandat que nous avons donné à Numérique l'année dernière était de nous aider à mettre au monde 'google' notre site web qui était déjà en fonction depuis plus de 5 ans maintenant. Nous avons choisi de maximiser le référencement et l'équipe de Numérique à su répondre à cette demande. Je vous avoue que le choix de notre fournisseur web n'a pas été facile. Nous avions dans notre mire une panoplie de Grands joueurs de cette industrie. Toutefois, le service personnalisé, la flexibilité et le respect de nos désirs ont fait en sorte que nous avons décidé d'y aller avec eux. Ce fût LA meilleure décision pour nous et nous sommes très fière de compter Numérique parmi nos fournisseurs "collaborateurs d'entreprise". Merci à toute l'équipe pour cette première phase :-) Nous avons encore beaucoup de travail à faire! Robert Daigneault Robert
J'ai lu ce matin que le site Internet de l'association touristique des Iles-de-la-Madeleine a remporté un prix et que vous êtes impliqués dans le projet. Félicitations ! Marie-Claude