A Web writer isn't just someone who writes well. Web Writing for your pub is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your pub and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your pub, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your pub aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your pub just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your pub that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your pub, to help users find the information they want and then continue reading. That is the Web writer's main objective for your pub.
Web content for your pub has to be very precisely structured if you want to extend the time users spend on a website for your pub. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your pub!
Web Writing for your pub also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your pub, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your pub. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Trois-Rivières, for your NPO in Rosemont, for your transportation company in Abitibi-Témiscamingue, for your hockey league in Montmagny, for your hotel in Kirkland, for your restaurant in Chambly, for your business in the Laurentians, for your company in Granby, for your SME in Montérégie, for your car dealership in the Magdalen Islands, for your startup in Candiac, for your small town in Sainte-Thérèse, for your store in Saint-Léonard, for your shop in Montmagny, for your thrift shop in Rimouski, for your shoe store in East-Broughton, for your clothing store in Plateau-Mont-Royal, for your electronics store in Sherbrooke, for your robotics store in Repentigny, for your eyewear store in Quebec City, for your furniture store in Hochelaga-Maisonneuve, for your construction company in Chaudière-Appalaches, for your hostel in Saint-Laurent, for your lodging in Plateau-Mont-Royal, for your camping in Chambly, for your outfitter in Drummondville, for your printing house in Bas-Saint-Laurent, for your financial services company in Bromont, for your organization in Gaspé, for your nonprofit organization in Saint-Jean-sur-Richelieu, for your non profit organization in Rosemont, for your small business in Lévis, for your insurance broker in Estrie, for your human ressources in the Magdalen Islands, for your non profit in Saguenay-Lac-Saint-Jean, for your HR in Granby, for your warehouse in Napierville, for your bed and breakfast in Saint-Laurent, for your spa in Trois-Rivières, for your brewery in Montreal, for your city in Hochelaga-Maisonneuve, for your town in Princeville, for your microbrewery in Verdun, for your association in Bas-Saint-Laurent, for your tourism association in Lévis, for your regional tourism association in Mirabel, for your RTA in Chandler, for your pub in Napierville, for your bistro in Gaspésie, for your salon in Saint-Georges, for your hairdressing salon in Laval, for your beauty salon in Estrie, for your plumbing company in Pointe-Claire
Nous sommes vraiment très content du résultat!! Claude
« Un simple petit mot pour vous dire toute ma satisfaction quant à la qualité du service que j'ai avec mon site web. La fiabilité de votre serveur n'a jamais fléchie. Avec cette montée en charge du serveur, tout me démontre que je n'ai rien à craindre pour l'avenir. Quoique je n'avais aucun doute à ce sujet. Pour toutes vos attentions, votre disponibilité, la rapidité que vous portez à vos clients, je vous dis un grand MERCI. » Patricia
« LOVE how quick you are :) » Linda