A Web writer isn't just someone who writes well. Web Writing in Quebec City is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website in Quebec City and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency in Quebec City, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing in Quebec City aims to index your site in search engines, using SEO (search engine optimization). You want visibility in Quebec City just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content in Quebec City that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content in Quebec City, to help users find the information they want and then continue reading. That is the Web writer's main objective in Quebec City.
Web content in Quebec City has to be very precisely structured if you want to extend the time users spend on a website in Quebec City. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer in Quebec City!
Web Writing in Quebec City also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience in Quebec City, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience in Quebec City. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Centre-du-Québec, for your NPO in Chaudière-Appalaches, for your transportation company in Montmagny, for your hockey league in the South Shore, for your hotel in Beauceville, for your restaurant in Victoriaville, for your business in Gatineau, for your company in Lévis, for your SME in Canada, for your car dealership in Saint-Laurent, for your startup in Saint-Jean-sur-Richelieu, for your small town in Candiac, for your store in Sherbrooke, for your shop in Pierrefonds, for your thrift shop in Terrebonne, for your shoe store in Robertsonville, for your clothing store in Pointe-Claire, for your electronics store in Estrie, for your robotics store in Lac-Saint-Jean, for your eyewear store in Thetford Mines, for your furniture store in Tremblant, for your construction company in Longueuil, for your hostel in Nuns' Island, for your lodging in Chambly, for your camping in East-Broughton, for your outfitter in Saguenay, for your printing house in Saint-Jean-sur-Richelieu, for your financial services company in Kirkland, for your organization in Nord-du-Québec, for your nonprofit organization in Mascouche, for your non profit organization in Montreal, for your small business in Lasalle, for your insurance broker in Abitibi-Témiscamingue, for your human ressources in Shawinigan, for your non profit in Sept-Îles, for your HR in Lasalle, for your warehouse in Brossard, for your bed and breakfast in Saguenay-Lac-Saint-Jean, for your spa in Saguenay, for your brewery in Lac-Saint-Jean, for your city in Chicoutimi, for your town in Lévis, for your microbrewery in Côte-des-Neiges, for your association in Baie-Comeau, for your tourism association in Black Lake, for your regional tourism association in Montérégie, for your RTA in Rimouski, for your pub in Drummondville, for your bistro in Quebec, for your salon in Baie-Comeau, for your hairdressing salon in Chambly, for your beauty salon in Trois-Rivières, for your plumbing company in Mauricie, for your sugar shack in Abitibi-Témiscamingue
Bravo... Là vous jasez:) Très joli travail Philippe
WoooooooW ! Je trouve que c'est dans les belles qu'on a faites ! :) Heille je la trouve vraiment belle. :) Merci ! Isabelle
Merci. Beau logo ! Bruno