A Web writer isn't just someone who writes well. Web Writing for your regional tourism association is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your regional tourism association and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your regional tourism association, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your regional tourism association aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your regional tourism association just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your regional tourism association that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your regional tourism association, to help users find the information they want and then continue reading. That is the Web writer's main objective for your regional tourism association.
Web content for your regional tourism association has to be very precisely structured if you want to extend the time users spend on a website for your regional tourism association. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your regional tourism association!
Web Writing for your regional tourism association also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your regional tourism association, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your regional tourism association. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Magog, for your NPO in Saint-Jean-sur-Richelieu, for your transportation company in Nord-du-Québec, for your hockey league in Saint-Hyacinthe, for your hotel in Lachine, for your restaurant in Beauceville, for your business in Gaspésie, for your company in Sept-Îles, for your SME in Gaspésie, for your car dealership in Côte-des-Neiges, for your startup in Black Lake, for your small town in Estrie, for your store in Outaouais, for your shop in Canada, for your thrift shop in Mirabel, for your shoe store in Rosemont, for your clothing store in Kirkland, for your electronics store in Dorval, for your robotics store in Abitibi-Témiscamingue, for your eyewear store in Lanaudière, for your furniture store in Sorel-Tracy, for your construction company in Montreal, for your hostel in Chandler, for your lodging in Ottawa, for your camping in Mirabel, for your outfitter in Québec Maritime, for your printing house in Terrebonne, for your financial services company in Canada, for your organization in Saint-Georges, for your nonprofit organization in Saint-Hubert, for your non profit organization in Estrie, for your small business in Drummondville, for your insurance broker in Chateauguay, for your human ressources in Quebec, for your non profit in Rosemont, for your HR in Outaouais, for your warehouse in the Laurentians, for your bed and breakfast in East-Broughton, for your spa in Magog, for your brewery in Rimouski, for your city in Pierrefonds, for your town in Bromont, for your microbrewery in Saint-Jérôme, for your association in Drummondville, for your tourism association in Kirkland, for your regional tourism association in the Eastern Townships, for your RTA in Beauport, for your pub in Saguenay-Lac-Saint-Jean, for your bistro in Trois-Rivières, for your salon in Trois-Rivières, for your hairdressing salon in Saint-Hyacinthe, for your beauty salon in Saint-Hubert, for your plumbing company in Saint-Jérôme
Les gens du nouveau site web nous disent que vous avez fait un excellent travail sur ces changements. Vous avez toujours fait de l'excellent travail mais je tenais quand même à vous l'dire. Michel
Thanks for your great and prompt service! Earl
« Merci de votre grande disponibilité et de votre créativité. Votre professionnalisme est rassurant et votre grand souci du détail nous simplifie agréablement le travail! » Claire