A Web writer isn't just someone who writes well. Web Writing for your restaurant is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your restaurant and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your restaurant, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your restaurant aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your restaurant just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your restaurant that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your restaurant, to help users find the information they want and then continue reading. That is the Web writer's main objective for your restaurant.
Web content for your restaurant has to be very precisely structured if you want to extend the time users spend on a website for your restaurant. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your restaurant!
Web Writing for your restaurant also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your restaurant, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your restaurant. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Hochelaga-Maisonneuve, for your NPO in Victoriaville, for your transportation company in Québec Maritime, for your hockey league in Lasalle, for your hotel in Canada, for your restaurant in the Magdalen Islands, for your business in Lévis, for your company in Sherbrooke, for your SME in Saint-Jean-sur-Richelieu, for your car dealership in Terrebonne, for your startup in Tremblant, for your small town in Gatineau, for your store in Mirabel, for your shop in Black Lake, for your thrift shop in Sherbrooke, for your shoe store in Outaouais, for your clothing store in Dorval, for your electronics store in Kirkland, for your robotics store in Pointe-Claire, for your eyewear store in Magog, for your furniture store in Chaudière-Appalaches, for your construction company in Montérégie, for your hostel in Pierrefonds, for your lodging in Pointe-Claire, for your camping in Hochelaga-Maisonneuve, for your outfitter in Nord-du-Québec, for your printing house in Gaspésie, for your financial services company in Nuns' Island, for your organization in Lévis, for your nonprofit organization in Montreal, for your non profit organization in Ottawa, for your small business in Côte-des-Neiges, for your insurance broker in Boucherville, for your human ressources in Kirkland, for your non profit in Drummondville, for your HR in Lasalle, for your warehouse in Saguenay-Lac-Saint-Jean, for your bed and breakfast in Drummondville, for your spa in Estrie, for your brewery in Saguenay-Lac-Saint-Jean, for your city in Sept-Îles, for your town in Pointe-Claire, for your microbrewery in Montérégie, for your association in Rosemont, for your tourism association in Estrie, for your regional tourism association in Ottawa, for your RTA in Beauport, for your pub in Verdun, for your bistro in Saint-Léonard, for your salon in Lanaudière, for your hairdressing salon in Beauceville, for your beauty salon in Rimouski, for your plumbing company in Kirkland
Vous êtes pro! Jean
Ça fait un petit bout de temps que je voulais t'écrire pour te remercier Richard