A Web writer isn't just someone who writes well. Web Writing for your restaurant in Napierville is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your restaurant in Napierville and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your restaurant in Napierville, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your restaurant in Napierville aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your restaurant in Napierville just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your restaurant in Napierville that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your restaurant in Napierville, to help users find the information they want and then continue reading. That is the Web writer's main objective for your restaurant in Napierville.
Web content for your restaurant in Napierville has to be very precisely structured if you want to extend the time users spend on a website for your restaurant in Napierville. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your restaurant in Napierville!
Web Writing for your restaurant in Napierville also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your restaurant in Napierville, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your restaurant in Napierville. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Joliette, for your NPO in Saint-Laurent, for your transportation company in Saint-Léonard, for your hockey league in Verdun, for your hotel in Granby, for your restaurant in Mont-Tremblant, for your business in Montérégie, for your company in the Magdalen Islands, for your SME in Baie-Comeau, for your car dealership in Estrie, for your startup in Bas-Saint-Laurent, for your small town in Montmagny, for your store in Black Lake, for your shop in Baie-Comeau, for your thrift shop in Saint-Hyacinthe, for your shoe store in Lanaudière, for your clothing store in Montmagny, for your electronics store in Montreal, for your robotics store in Sherbrooke, for your eyewear store in North Montreal, for your furniture store in the Eastern Townships, for your construction company in Saint-Laurent, for your hostel in Mascouche, for your lodging in La Prairie, for your camping in Chambly, for your outfitter in Bromont, for your printing house in Magog, for your financial services company in Chateauguay, for your organization in Kirkland, for your nonprofit organization in La Prairie, for your non profit organization in Saint-Jérôme, for your small business in Saint-Jean-sur-Richelieu, for your insurance broker in Princeville, for your human ressources in Côte-des-Neiges, for your non profit in Saguenay-Lac-Saint-Jean, for your HR in Chaudière-Appalaches, for your warehouse in Canada, for your bed and breakfast in Montérégie
« Merci de votre grande disponibilité et de votre créativité. Votre professionnalisme est rassurant et votre grand souci du détail nous simplifie agréablement le travail! » Claire
Tu es vraiment HOT! : ) Kimberley
Le site est super! Il est professionnel et facile de naviguer au travers les pages. J'aime beaucoup les images choisies et le fond d'écran. Un p'tit coup de cœur pour la barre qui défile au bas de l'écran pour annoncer les commanditaires! Un petit mot pour l'équipe aussi. Vous êtes tous supers! Vous êtes ultra efficace et aussi très professionnel! Avoir une entreprise et avoir à refaire faire un site web, je vous choisirais c'est sûr!! J (Têteuse, mais c'est vrai! ) Merci beaucoup! Marie-Ève