A Web writer isn't just someone who writes well. Web Writing for your restaurant in Saint-Laurent is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your restaurant in Saint-Laurent and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your restaurant in Saint-Laurent, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your restaurant in Saint-Laurent aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your restaurant in Saint-Laurent just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your restaurant in Saint-Laurent that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your restaurant in Saint-Laurent, to help users find the information they want and then continue reading. That is the Web writer's main objective for your restaurant in Saint-Laurent.
Web content for your restaurant in Saint-Laurent has to be very precisely structured if you want to extend the time users spend on a website for your restaurant in Saint-Laurent. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your restaurant in Saint-Laurent!
Web Writing for your restaurant in Saint-Laurent also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your restaurant in Saint-Laurent, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your restaurant in Saint-Laurent. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
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Merci à toute l'équipe pour votre professionnalisme, votre compréhension de nos besoins, ainsi que pour la collaboration dont vous avez fait preuve tout au long du processus de création. Nous sommes très satisfaits de notre site Web et avons beaucoup de plaisir et de facilité à le mettre à jour. Michelle Tremblay
Thank you for your support and answering ALL my questions. I really appreciate all the work your team has put into our new website. W have received many compliments! … and I know it is not an easy product to make a website for! Thank-you! Melissa
Les outils que Numérique nous ont donnés sont efficaces et performants. Nous nous devions d'avoir un système stable puisque les résultats des parties se doivent d'être en temps réel. C'est avec une grande expertise et écoute que Numérique nous a conseillé et fournis les outils que nous avions besoin ! Merci à toute l'équipe ! François