A Web writer isn't just someone who writes well. Web Writing for your robotics store is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your robotics store and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your robotics store, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your robotics store aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your robotics store just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your robotics store that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your robotics store, to help users find the information they want and then continue reading. That is the Web writer's main objective for your robotics store.
Web content for your robotics store has to be very precisely structured if you want to extend the time users spend on a website for your robotics store. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your robotics store!
Web Writing for your robotics store also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your robotics store, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your robotics store. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Lasalle, for your NPO in Ottawa, for your transportation company in Canada, for your hockey league in Longueuil, for your hotel in Trois-Pistoles, for your restaurant in Saint-Laurent, for your business in Laval, for your company in Chandler, for your SME in Lachenaie, for your car dealership in Napierville, for your startup in Mascouche, for your small town in Robertsonville, for your store in Côte-des-Neiges, for your shop in Tremblant, for your thrift shop in Nuns' Island, for your shoe store in Mauricie, for your clothing store in Chateauguay, for your electronics store in Mascouche, for your robotics store in Mauricie, for your eyewear store in Princeville, for your furniture store in Tremblant, for your construction company in Joliette, for your hostel in Kirkland, for your lodging in Chicoutimi, for your camping in Mauricie, for your outfitter in Pierrefonds, for your printing house in Mascouche, for your financial services company in Sept-Îles, for your organization in Robertsonville, for your nonprofit organization in Mirabel, for your non profit organization in Lasalle, for your small business in Rosemont, for your insurance broker in Québec Maritime, for your human ressources in Rivière-du-Loup, for your non profit in Gatineau, for your HR in the South Shore, for your warehouse in Kirkland, for your bed and breakfast in Candiac, for your spa in Lachine, for your brewery in Saint-Jérôme, for your city in Brossard, for your town in East-Broughton, for your microbrewery in Saint-Jérôme, for your association in Sept-Îles, for your tourism association in Quebec City, for your regional tourism association in Lasalle, for your RTA in Mauricie, for your pub in Nord-du-Québec, for your bistro in Chandler, for your salon in Beauceville, for your hairdressing salon in Mascouche, for your beauty salon in Nord-du-Québec
Merci beaucoup ! Totalement efficace... François
« Le site est vraiment très très beau et le CA a applaudi la qualité de votre travail. » François
Votre gestionnaire de contenu fonctionne bien et est facile d'utilisation. Nous avons ainsi modifié textes, photos, disposition assez facilement. Il faut juste prendre un peu de temps pour se familiariser avec la procédure. Je profite de l'occasion pour vous remercier personnellement de votre précieuse collaboration à ce projet, ainsi qu'à toute l'équipe qui a contribué à sa réalisation. Le résultat est plus que satisfaisant et ce nouveau site Web permettra de promouvoir une image plus actuelle et dynamique de la MRC. Michelle