A Web writer isn't just someone who writes well. Web Writing for your RTA is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your RTA and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your RTA, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your RTA aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your RTA just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your RTA that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your RTA, to help users find the information they want and then continue reading. That is the Web writer's main objective for your RTA.
Web content for your RTA has to be very precisely structured if you want to extend the time users spend on a website for your RTA. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your RTA!
Web Writing for your RTA also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your RTA, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your RTA. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Chandler, for your NPO in Mirabel, for your transportation company in East-Broughton, for your hockey league in Lanaudière, for your hotel in Quebec, for your restaurant in Shawinigan, for your business in Joliette, for your company in Quebec, for your SME in Trois-Pistoles, for your car dealership in Pointe-Claire, for your startup in Boucherville, for your small town in Granby, for your store in Quebec, for your shop in Chateauguay, for your thrift shop in Terrebonne, for your shoe store in Chambly, for your clothing store in Rivière-du-Loup, for your electronics store in Lévis, for your robotics store in Mauricie, for your eyewear store in Terrebonne, for your furniture store in Outaouais, for your construction company in Lachine, for your hostel in Thetford Mines, for your lodging in Pierrefonds, for your camping in Lasalle, for your outfitter in Black Lake, for your printing house in Beauceville, for your financial services company in Lac-Saint-Jean, for your organization in the Eastern Townships, for your nonprofit organization in Québec Maritime, for your non profit organization in Granby, for your small business in Saguenay, for your insurance broker in Chandler, for your human ressources in Chaudière-Appalaches, for your non profit in Saint-Hyacinthe, for your HR in Plessisville, for your warehouse in Quebec City, for your bed and breakfast in Tremblant, for your spa in NDG, for your brewery in Saint-Jérôme, for your city in Thetford Mines, for your town in the Eastern Townships, for your microbrewery in Lévis, for your association in NDG, for your tourism association in Hochelaga-Maisonneuve, for your regional tourism association in Tremblant, for your RTA in Lachine, for your pub in Saint-Hubert, for your bistro in the South Shore, for your salon in Lasalle, for your hairdressing salon in Sorel-Tracy, for your beauty salon in Pointe-Claire, for your plumbing company in Boucherville
Merci pour le travail rapide et efficace!!! Kimberley
Ahhhahahaha! I LOVE IT!! Julia
Le service personnalisé et adéquat selon les besoins de vos clients. L'écoute et le respect que vous offrez à votre clientèle. C'est ce qui vous démarque. Marie-Pier