A Web writer isn't just someone who writes well. Web Writing for your salon in Sainte-Thérèse is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your salon in Sainte-Thérèse and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your salon in Sainte-Thérèse, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your salon in Sainte-Thérèse aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your salon in Sainte-Thérèse just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your salon in Sainte-Thérèse that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your salon in Sainte-Thérèse, to help users find the information they want and then continue reading. That is the Web writer's main objective for your salon in Sainte-Thérèse.
Web content for your salon in Sainte-Thérèse has to be very precisely structured if you want to extend the time users spend on a website for your salon in Sainte-Thérèse. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your salon in Sainte-Thérèse!
Web Writing for your salon in Sainte-Thérèse also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your salon in Sainte-Thérèse, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your salon in Sainte-Thérèse. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Drummondville, for your NPO in Baie-Comeau, for your transportation company in Pierrefonds, for your hockey league in Dorval, for your hotel in Saint-Jean-sur-Richelieu, for your restaurant in Chandler, for your business in Saint-Hyacinthe, for your company in Repentigny, for your SME in Nuns' Island, for your car dealership in Granby, for your startup in Saint-Hyacinthe, for your small town in Dorval, for your store in Pointe-Claire, for your shop in Tremblant, for your thrift shop in Hochelaga-Maisonneuve, for your shoe store in Saint-Hyacinthe, for your clothing store in Napierville, for your electronics store in Granby, for your robotics store in Chateauguay, for your eyewear store in Terrebonne, for your furniture store in the Magdalen Islands, for your construction company in Trois-Pistoles, for your hostel in Montmagny, for your lodging in the Eastern Townships, for your camping in Beauport, for your outfitter in Kirkland, for your printing house in La Prairie, for your financial services company in Dorval, for your organization in Repentigny, for your nonprofit organization in Ottawa, for your non profit organization in Anjou, for your small business in the South Shore, for your insurance broker in Mirabel, for your human ressources in Saint-Hyacinthe, for your non profit in Sept-Îles, for your HR in Lachine, for your warehouse in Plessisville, for your bed and breakfast in Verdun, for your spa in Robertsonville, for your brewery in Outaouais, for your city in Québec Maritime, for your town in Chaudière-Appalaches, for your microbrewery in Trois-Rivières, for your association in Brossard, for your tourism association in Sainte-Thérèse, for your regional tourism association in Estrie, for your RTA in Sherbrooke, for your pub in Lachine, for your bistro in Candiac, for your salon in Saguenay-Lac-Saint-Jean, for your hairdressing salon in Granby, for your beauty salon in the Magdalen Islands, for your plumbing company in Beauport
Super! Merci pour ton suivi! Vous êtes vraiment rapides et efficaces! Je n'hésiterai jamais à faire part de votre excellent service! Marylise
Tout a bien été. J'ai reçu des mercis de quelques parents !! :) C'est simple et efficace. Manon
Vous êtes une machine!!! Merci beaucoup!! Josée-Anne