A Web writer isn't just someone who writes well. Web Writing for your shoe store is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your shoe store and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your shoe store, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your shoe store aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your shoe store just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your shoe store that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your shoe store, to help users find the information they want and then continue reading. That is the Web writer's main objective for your shoe store.
Web content for your shoe store has to be very precisely structured if you want to extend the time users spend on a website for your shoe store. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your shoe store!
Web Writing for your shoe store also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your shoe store, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your shoe store. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Beauceville, for your NPO in Candiac, for your transportation company in NDG, for your hockey league in the Laurentians, for your hotel in Bromont, for your restaurant in Lanaudière, for your business in Dorval, for your company in Bromont, for your SME in Saint-Georges, for your car dealership in Boucherville, for your startup in Napierville, for your small town in Terrebonne, for your store in Robertsonville, for your shop in Laval, for your thrift shop in Robertsonville, for your shoe store in Victoriaville, for your clothing store in Joliette, for your electronics store in Kirkland, for your robotics store in Sherbrooke, for your eyewear store in Estrie, for your furniture store in Lanaudière, for your construction company in Black Lake, for your hostel in Chambly, for your lodging in Saint-Eustache, for your camping in Black Lake, for your outfitter in Boisbriand, for your printing house in Lasalle, for your financial services company in Boucherville, for your organization in Gaspé, for your nonprofit organization in Canada, for your non profit organization in Estrie, for your small business in Montérégie, for your insurance broker in Montreal, for your human ressources in Chandler, for your non profit in Dorval, for your HR in Trois-Pistoles, for your warehouse in Saint-Jérôme, for your bed and breakfast in Baie-Comeau, for your spa in Gaspé, for your brewery in Centre-du-Québec, for your city in Brossard, for your town in Plateau-Mont-Royal, for your microbrewery in Canada, for your association in Abitibi-Témiscamingue, for your tourism association in Outaouais, for your regional tourism association in Plateau-Mont-Royal, for your RTA in Magog, for your pub in Dorval, for your bistro in Côte-des-Neiges, for your salon in Côte-des-Neiges, for your hairdressing salon in Boisbriand, for your beauty salon in La Prairie
Merci beaucoup de ta collaboration, il est agréable de pouvoir travailler avec des collaborateurs comme vous. Johanne
Nous travaillons avec Numérique depuis plus de 10 ans. Pour notre nouveau site, nous avons choisi de reconduire le mandat avec cette équipe dynamique et proactive. Numérique sait mettre en place rapidement nos stratégies et les modifications visuelles qui correspondent à nos attentes et surtout aux besoins de nos clients. Nous aimons travailler avec eux, car nous retrouvons l'esprit d'équipe fort collaborateur que nous entretenons au sein de l'Auberge Godefroy. Marie-Eve
Vous avez fait du très bon travail en passant, nous sommes vraiment satisfaits. Michelle