A Web writer isn't just someone who writes well. Web Writing for your shop is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your shop and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your shop, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your shop aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your shop just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your shop that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your shop, to help users find the information they want and then continue reading. That is the Web writer's main objective for your shop.
Web content for your shop has to be very precisely structured if you want to extend the time users spend on a website for your shop. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your shop!
Web Writing for your shop also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your shop, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your shop. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Sept-Îles, for your NPO in Rimouski, for your transportation company in Terrebonne, for your hockey league in Gatineau, for your hotel in Lévis, for your restaurant in Ottawa, for your business in Longueuil, for your company in Victoriaville, for your SME in Saint-Georges, for your car dealership in Longueuil, for your startup in Tremblant, for your small town in Lévis, for your store in Mont-Tremblant, for your shop in Chambly, for your thrift shop in Montreal, for your shoe store in Saint-Georges, for your clothing store in Trois-Pistoles, for your electronics store in Mont-Tremblant, for your robotics store in Tremblant, for your eyewear store in Sept-Îles, for your furniture store in Rivière-du-Loup, for your construction company in Quebec City, for your hostel in Quebec City, for your lodging in the South Shore, for your camping in Baie-Comeau, for your outfitter in Terrebonne, for your printing house in Ottawa, for your financial services company in Tremblant, for your organization in Bromont, for your nonprofit organization in Chicoutimi, for your non profit organization in Saint-Jean-sur-Richelieu, for your small business in Terrebonne, for your insurance broker in Trois-Pistoles, for your human ressources in Tremblant, for your non profit in Sherbrooke, for your HR in Rivière-du-Loup, for your warehouse in Brossard
Nous sommes très satisfaits de notre nouveau site Internet. Nous faisons affaire avec Numérique depuis plus de 10 ans et le service que nous obtenons avec toute l'équipe est vraiment excellent. Claude
Je ne sais comment j'en suis arrivé à vous lire, mais sachez que c'est avec plaisir que je découvre vos nouvelles réalisations, à chaque fois que vous en postez une. En effet, je reçois régulièrement vos courriels d'information et je me réjouis de savoir qu'il y a une agence dynamique à Thetford Mines. Je suis moi-même concepteur-rédacteur et c'est la raison pour laquelle j'apprécie votre travail. Bonne continuation et au plaisir, qui sait, de collaborer un jour ! Jean-Charles
Bonjour, félicitation !!! ce n'est pas seulement qu'un rafraichissement c'est une super transformation, vous êtes le plus beau et le plus performant.J'adore !!! Jean