A Web writer isn't just someone who writes well. Web Writing for your shop is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your shop and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your shop, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your shop aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your shop just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your shop that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your shop, to help users find the information they want and then continue reading. That is the Web writer's main objective for your shop.
Web content for your shop has to be very precisely structured if you want to extend the time users spend on a website for your shop. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your shop!
Web Writing for your shop also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your shop, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your shop. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Gaspé, for your NPO in Québec Maritime, for your transportation company in Verdun, for your hockey league in Ottawa, for your hotel in Côte-des-Neiges, for your restaurant in Saint-Eustache, for your business in Côte-des-Neiges, for your company in Napierville, for your SME in Lasalle, for your car dealership in Beauceville, for your startup in Granby, for your small town in Québec Maritime, for your store in Magog, for your shop in Candiac, for your thrift shop in North Montreal, for your shoe store in Victoriaville, for your clothing store in Mascouche, for your electronics store in Saint-Hyacinthe, for your robotics store in Rivière-du-Loup, for your eyewear store in Saint-Jean-sur-Richelieu, for your furniture store in the Eastern Townships, for your construction company in Trois-Rivières, for your hostel in Montérégie, for your lodging in Trois-Rivières, for your camping in Saint-Eustache, for your outfitter in Trois-Rivières, for your printing house in Tremblant, for your financial services company in Terrebonne, for your organization in Québec Maritime, for your nonprofit organization in Boisbriand, for your non profit organization in Mont-Tremblant, for your small business in the Magdalen Islands, for your insurance broker in Saguenay-Lac-Saint-Jean, for your human ressources in Côte-des-Neiges, for your non profit in Lasalle, for your HR in Mirabel, for your warehouse in Chicoutimi, for your bed and breakfast in Pointe-Claire, for your spa in Robertsonville, for your brewery in Rivière-du-Loup, for your city in Boucherville, for your town in Outaouais, for your microbrewery in Plateau-Mont-Royal, for your association in Gaspésie, for your tourism association in the Magdalen Islands, for your regional tourism association in Montreal, for your RTA in Laval, for your pub in Chicoutimi, for your bistro in Bromont, for your salon in Nord-du-Québec, for your hairdressing salon in Baie-Comeau, for your beauty salon in Magog
Très sharp ! Yannick
« Le site Web du réseau a pu évoluer au fil des tendances grâce à l'écoute de l'équipe de Numérique Technologies. À titre de webmestre, l'entreprise a su répondre à nos préoccupations d'efficacité, d'attractivité et de coût. Leur rapidité de réponse est sans conteste une de leurs plus grandes qualités. » Sylvie
Un logo dans ton nom de courriel, malade!!! Josiane