A Web writer isn't just someone who writes well. Web Writing for your small business is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your small business and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your small business, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your small business aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your small business just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your small business that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your small business, to help users find the information they want and then continue reading. That is the Web writer's main objective for your small business.
Web content for your small business has to be very precisely structured if you want to extend the time users spend on a website for your small business. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your small business!
Web Writing for your small business also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your small business, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your small business. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Lanaudière, for your NPO in Quebec, for your transportation company in Princeville, for your hockey league in Sorel-Tracy, for your hotel in the Eastern Townships, for your restaurant in Rimouski, for your business in East-Broughton, for your company in La Prairie, for your SME in Princeville, for your car dealership in Saint-Léonard, for your startup in Verdun, for your small town in Abitibi-Témiscamingue, for your store in Boisbriand, for your shop in Bromont, for your thrift shop in Côte-des-Neiges, for your shoe store in Gaspé, for your clothing store in Mont-Tremblant, for your electronics store in Lasalle, for your robotics store in Québec Maritime, for your eyewear store in Mascouche, for your furniture store in NDG, for your construction company in Quebec, for your hostel in Drummondville, for your lodging in the Eastern Townships, for your camping in Napierville, for your outfitter in Abitibi-Témiscamingue, for your printing house in Saint-Laurent, for your financial services company in Côte-Nord, for your organization in Napierville, for your nonprofit organization in Côte-des-Neiges, for your non profit organization in Longueuil, for your small business in Napierville, for your insurance broker in Lachine, for your human ressources in Hochelaga-Maisonneuve, for your non profit in Trois-Rivières, for your HR in Quebec City, for your warehouse in Abitibi-Témiscamingue, for your bed and breakfast in Plessisville
On est tout en train de naviguer dessus! On est tout content! Nanana! Anonymous
Vraiment une bonne nouvelle pour l'association... Que du succès Steve
Je suis très très très satisfait des résultats! Que veux-tu que j'te dise de plus? J'suis bien content! Ça a bien été, ça a pas niaisé! Marc