A Web writer isn't just someone who writes well. Web Writing for your small business in Canada is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your small business in Canada and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your small business in Canada, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your small business in Canada aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your small business in Canada just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your small business in Canada that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your small business in Canada, to help users find the information they want and then continue reading. That is the Web writer's main objective for your small business in Canada.
Web content for your small business in Canada has to be very precisely structured if you want to extend the time users spend on a website for your small business in Canada. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your small business in Canada!
Web Writing for your small business in Canada also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your small business in Canada, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your small business in Canada. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Sherbrooke, for your NPO in Lachine, for your transportation company in Rivière-du-Loup, for your hockey league in Saint-Léonard, for your hotel in Baie-Comeau, for your restaurant in Lachenaie, for your business in Lévis, for your company in Trois-Pistoles, for your SME in Joliette, for your car dealership in Terrebonne, for your startup in Lachenaie, for your small town in Ottawa, for your store in North Montreal, for your shop in Estrie, for your thrift shop in La Prairie, for your shoe store in Ottawa, for your clothing store in Saint-Hyacinthe, for your electronics store in Anjou, for your robotics store in Dorval, for your eyewear store in Victoriaville, for your furniture store in Lévis, for your construction company in Lachenaie, for your hostel in Bas-Saint-Laurent, for your lodging in Nord-du-Québec, for your camping in the Laurentians, for your outfitter in Bas-Saint-Laurent, for your printing house in Saint-Hyacinthe, for your financial services company in Lévis, for your organization in Saint-Jean-sur-Richelieu, for your nonprofit organization in Lasalle, for your non profit organization in Saint-Jean-sur-Richelieu, for your small business in Québec Maritime, for your insurance broker in East-Broughton, for your human ressources in Longueuil, for your non profit in Granby, for your HR in Lasalle, for your warehouse in Mascouche, for your bed and breakfast in Longueuil
Tu es super merci Johanne
Tout est beau, merci beaucoup de votre rapidité ???? Joanik
Whaou, quelle rapidité impressionnante ! C'est super, merci encore ! Parly