A Web writer isn't just someone who writes well. Web Writing for your small business in Montreal is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your small business in Montreal and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your small business in Montreal, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your small business in Montreal aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your small business in Montreal just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your small business in Montreal that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your small business in Montreal, to help users find the information they want and then continue reading. That is the Web writer's main objective for your small business in Montreal.
Web content for your small business in Montreal has to be very precisely structured if you want to extend the time users spend on a website for your small business in Montreal. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your small business in Montreal!
Web Writing for your small business in Montreal also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your small business in Montreal, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your small business in Montreal. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Beauceville, for your NPO in Plessisville, for your transportation company in Sainte-Thérèse, for your hockey league in Chaudière-Appalaches, for your hotel in Rosemont, for your restaurant in Hochelaga-Maisonneuve, for your business in Chambly, for your company in Boisbriand, for your SME in Pierrefonds, for your car dealership in Chandler, for your startup in Saint-Eustache, for your small town in the South Shore, for your store in Quebec, for your shop in Chaudière-Appalaches, for your thrift shop in Rivière-du-Loup, for your shoe store in Côte-des-Neiges, for your clothing store in Lanaudière, for your electronics store in Saint-Jean-sur-Richelieu, for your robotics store in Lanaudière, for your eyewear store in Chambly, for your furniture store in Lachenaie, for your construction company in Kirkland, for your hostel in Granby, for your lodging in Outaouais, for your camping in Plateau-Mont-Royal, for your outfitter in Napierville, for your printing house in Saint-Georges, for your financial services company in Magog, for your organization in Longueuil, for your nonprofit organization in Lévis, for your non profit organization in Sept-Îles, for your small business in Nord-du-Québec, for your insurance broker in Pierrefonds, for your human ressources in Lachine, for your non profit in Saguenay, for your HR in Pointe-Claire, for your warehouse in Quebec, for your bed and breakfast in Nuns' Island, for your spa in Verdun, for your brewery in the South Shore, for your city in Chambly, for your town in Montérégie, for your microbrewery in Plessisville, for your association in Trois-Pistoles, for your tourism association in Joliette, for your regional tourism association in Princeville, for your RTA in Chambly, for your pub in Beauceville, for your bistro in the South Shore, for your salon in Napierville, for your hairdressing salon in Lanaudière, for your beauty salon in Candiac, for your plumbing company in Chicoutimi, for your sugar shack in Ottawa
WoooooooW ! Je trouve que c'est dans les belles qu'on a faites ! :) Heille je la trouve vraiment belle. :) Merci ! Isabelle
T'es trop hot Valérie