A Web writer isn't just someone who writes well. Web Writing for a small town in Saint-Eustache is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for a small town in Saint-Eustache and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for a small town in Saint-Eustache, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for a small town in Saint-Eustache aims to index your site in search engines, using SEO (search engine optimization). You want visibility for a small town in Saint-Eustache just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for a small town in Saint-Eustache that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for a small town in Saint-Eustache, to help users find the information they want and then continue reading. That is the Web writer's main objective for a small town in Saint-Eustache.
Web content for a small town in Saint-Eustache has to be very precisely structured if you want to extend the time users spend on a website for a small town in Saint-Eustache. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for a small town in Saint-Eustache!
Web Writing for a small town in Saint-Eustache also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for a small town in Saint-Eustache, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for a small town in Saint-Eustache. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Beauport, for your NPO in Saint-Eustache, for your transportation company in East-Broughton, for your hockey league in Bromont, for your hotel in Plateau-Mont-Royal, for your restaurant in Rimouski, for your business in Chambly, for your company in Candiac, for your SME in the Laurentians, for your car dealership in Trois-Rivières, for your startup in Chicoutimi, for your small town in Quebec, for your store in the South Shore, for your shop in Mauricie, for your thrift shop in Plessisville, for your shoe store in Montreal, for your clothing store in Nuns' Island, for your electronics store in Lévis, for your robotics store in Lac-Saint-Jean, for your eyewear store in Boisbriand, for your furniture store in Abitibi-Témiscamingue, for your construction company in Laval, for your hostel in Magog, for your lodging in Chandler, for your camping in the Magdalen Islands, for your outfitter in Verdun, for your printing house in Plateau-Mont-Royal, for your financial services company in Pierrefonds, for your organization in Centre-du-Québec, for your nonprofit organization in Mirabel, for your non profit organization in North Montreal, for your small business in Montmagny, for your insurance broker in Ottawa, for your human ressources in Terrebonne, for your non profit in Magog, for your HR in Sainte-Thérèse, for your warehouse in NDG, for your bed and breakfast in Sept-Îles
C'est super beau ! Encore un waw Étienne
« J'ai eu beaucoup de plaisir à travailler avec vous. J'ai énormément appris en vous côtoyant par courriel et téléphone ! Je n'ai que de bons mots à partager sur la qualité de votre service, votre écoute de la clientèle, la façon simple et patiente que vous avez de vulgariser les informations, sans compter votre rapidité et votre calme. Cela m'impressionne à chaque fois que je parle à l'un ou l'autre d'entre vous ! Je souhaite vivement avoir l'occasion de collaborer avec vous dans mes nouveaux projets. » Nathalie
Wow, belle réflexion et superbe résultat! Félicitations, Brigitte