A Web writer isn't just someone who writes well. Web Writing for your SME is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your SME and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your SME, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your SME aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your SME just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your SME that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your SME, to help users find the information they want and then continue reading. That is the Web writer's main objective for your SME.
Web content for your SME has to be very precisely structured if you want to extend the time users spend on a website for your SME. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your SME!
Web Writing for your SME also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your SME, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your SME. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Quebec, for your NPO in North Montreal, for your transportation company in Lanaudière, for your hockey league in Gaspésie, for your hotel in Abitibi-Témiscamingue, for your restaurant in Montmagny, for your business in North Montreal, for your company in Baie-Comeau, for your SME in Victoriaville, for your car dealership in Anjou, for your startup in Candiac, for your small town in Pierrefonds, for your store in Outaouais, for your shop in Quebec, for your thrift shop in Estrie, for your shoe store in Granby, for your clothing store in Trois-Rivières, for your electronics store in Chaudière-Appalaches, for your robotics store in Mont-Tremblant, for your eyewear store in Pointe-Claire, for your furniture store in Lachine, for your construction company in Ottawa, for your hostel in Longueuil, for your lodging in Saint-Jérôme, for your camping in Rivière-du-Loup, for your outfitter in Granby, for your printing house in Thetford Mines, for your financial services company in Lanaudière, for your organization in Chateauguay, for your nonprofit organization in Terrebonne, for your non profit organization in Gaspé, for your small business in Saint-Jean-sur-Richelieu, for your insurance broker in Montmagny, for your human ressources in Magog, for your non profit in Saint-Hyacinthe, for your HR in Baie-Comeau, for your warehouse in Anjou, for your bed and breakfast in Baie-Comeau, for your spa in Victoriaville, for your brewery in Brossard, for your city in Beauceville, for your town in Nuns' Island, for your microbrewery in Gaspésie, for your association in Saguenay, for your tourism association in the South Shore, for your regional tourism association in Quebec City, for your RTA in Bas-Saint-Laurent, for your pub in Victoriaville, for your bistro in Saint-Hyacinthe, for your salon in Saguenay, for your hairdressing salon in Rimouski, for your beauty salon in Montmagny
T'es trop hot Valérie
Merci beaucoup, les boys du suivi expéditif PLUS PLUS! J'apprécie, bonne journée… Pascal
Merci beaucoup pour la rapidité d'exécution. Audrey