A Web writer isn't just someone who writes well. Web Writing for your SME in Lachenaie is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your SME in Lachenaie and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your SME in Lachenaie, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your SME in Lachenaie aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your SME in Lachenaie just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your SME in Lachenaie that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your SME in Lachenaie, to help users find the information they want and then continue reading. That is the Web writer's main objective for your SME in Lachenaie.
Web content for your SME in Lachenaie has to be very precisely structured if you want to extend the time users spend on a website for your SME in Lachenaie. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your SME in Lachenaie!
Web Writing for your SME in Lachenaie also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your SME in Lachenaie, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your SME in Lachenaie. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Rosemont, for your NPO in Gaspésie, for your transportation company in Terrebonne, for your hockey league in Repentigny, for your hotel in Plateau-Mont-Royal, for your restaurant in Gaspésie, for your business in Trois-Rivières, for your company in Bromont, for your SME in Mauricie, for your car dealership in Lac-Saint-Jean, for your startup in Saint-Jean-sur-Richelieu, for your small town in Saint-Laurent, for your store in Estrie, for your shop in the Eastern Townships, for your thrift shop in Kirkland, for your shoe store in Bromont, for your clothing store in Mascouche, for your electronics store in Centre-du-Québec, for your robotics store in Pierrefonds, for your eyewear store in Robertsonville, for your furniture store in Lachenaie, for your construction company in Saint-Jérôme, for your hostel in Côte-des-Neiges, for your lodging in Abitibi-Témiscamingue, for your camping in Rivière-du-Loup, for your outfitter in Estrie, for your printing house in Trois-Pistoles, for your financial services company in Sept-Îles, for your organization in Gaspésie, for your nonprofit organization in Shawinigan, for your non profit organization in Bas-Saint-Laurent, for your small business in La Prairie, for your insurance broker in Joliette, for your human ressources in Sorel-Tracy, for your non profit in Black Lake, for your HR in Canada, for your warehouse in Plateau-Mont-Royal, for your bed and breakfast in Chandler, for your spa in Beauport, for your brewery in Rosemont, for your city in Trois-Rivières, for your town in Laval, for your microbrewery in Repentigny, for your association in NDG, for your tourism association in Saint-Hubert, for your regional tourism association in Lachenaie, for your RTA in Quebec City, for your pub in Quebec City, for your bistro in Black Lake, for your salon in Beauport, for your hairdressing salon in Saint-Georges, for your beauty salon in Boisbriand
Nous avons vivement apprécié les excellents services de Numérique dans la rédaction et la conception de notre site web. Ils ont toujours été présents et rapides à répondre à nos questions. C'est avec un grand professionnalisme qu'ils ont su répondre à nos besoins. Denis
Rassurant pour nous de savoir qu'on est sur la bonne voie et entre bonnes mains. Julia