A Web writer isn't just someone who writes well. Web Writing for your spa is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your spa and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your spa, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your spa aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your spa just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your spa that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your spa, to help users find the information they want and then continue reading. That is the Web writer's main objective for your spa.
Web content for your spa has to be very precisely structured if you want to extend the time users spend on a website for your spa. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your spa!
Web Writing for your spa also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your spa, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your spa. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
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Je vois la progression du site presque en temps réel et c'est vraiment formidable ! Jean-Pierre
J'ai travaillé sur le site en fin de semaine et j'ai bien aimé ça... Jean
Je tiens a te remercier pour le vraiment bel article que tu as demandé à ta graphiste de mettre à côté du mien! C'est vraiment beau!!! Sarah