A Web writer isn't just someone who writes well. Web Writing for your startup is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your startup and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your startup, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your startup aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your startup just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your startup that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your startup, to help users find the information they want and then continue reading. That is the Web writer's main objective for your startup.
Web content for your startup has to be very precisely structured if you want to extend the time users spend on a website for your startup. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your startup!
Web Writing for your startup also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your startup, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your startup. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Lasalle, for your NPO in Thetford Mines, for your transportation company in the Eastern Townships, for your hockey league in Magog, for your hotel in Sherbrooke, for your restaurant in Québec Maritime, for your business in Black Lake, for your company in Longueuil, for your SME in Chambly, for your car dealership in Boucherville, for your startup in Saguenay, for your small town in Outaouais, for your store in Montreal, for your shop in Boisbriand, for your thrift shop in Drummondville, for your shoe store in Beauport, for your clothing store in Saint-Jérôme, for your electronics store in Plessisville, for your robotics store in the South Shore, for your eyewear store in Pointe-Claire, for your furniture store in Saint-Léonard, for your construction company in the Eastern Townships, for your hostel in Abitibi-Témiscamingue, for your lodging in Chandler, for your camping in Bromont, for your outfitter in Napierville, for your printing house in Pointe-Claire, for your financial services company in Baie-Comeau, for your organization in Repentigny, for your nonprofit organization in the Eastern Townships, for your non profit organization in Plessisville, for your small business in Terrebonne, for your insurance broker in North Montreal, for your human ressources in Ottawa, for your non profit in Chicoutimi, for your HR in Abitibi-Témiscamingue, for your warehouse in the Laurentians, for your bed and breakfast in Shawinigan
« Un gros merci à Numérique pour la réalisation de notre site! Simple, clair, et tellement pratique! :) » Audrée
Super. Merci pour ton efficacité. Francis
merci beaucoup de ta présence et ton efficacité! Sylvain