A Web writer isn't just someone who writes well. Web Writing for your startup in Boucherville is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your startup in Boucherville and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your startup in Boucherville, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your startup in Boucherville aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your startup in Boucherville just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your startup in Boucherville that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your startup in Boucherville, to help users find the information they want and then continue reading. That is the Web writer's main objective for your startup in Boucherville.
Web content for your startup in Boucherville has to be very precisely structured if you want to extend the time users spend on a website for your startup in Boucherville. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your startup in Boucherville!
Web Writing for your startup in Boucherville also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your startup in Boucherville, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your startup in Boucherville. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in the Laurentians, for your NPO in Thetford Mines, for your transportation company in Sainte-Thérèse, for your hockey league in Pointe-Claire, for your hotel in Sainte-Thérèse, for your restaurant in La Prairie, for your business in Lachine, for your company in Princeville, for your SME in Pointe-Claire, for your car dealership in Montreal, for your startup in Boisbriand, for your small town in Gaspésie, for your store in Rimouski, for your shop in Chicoutimi, for your thrift shop in Black Lake, for your shoe store in Trois-Pistoles, for your clothing store in Montreal, for your electronics store in Beauceville, for your robotics store in Candiac, for your eyewear store in Montreal, for your furniture store in Napierville, for your construction company in Chaudière-Appalaches, for your hostel in Saint-Eustache, for your lodging in Candiac, for your camping in Sept-Îles, for your outfitter in Chateauguay, for your printing house in Montmagny, for your financial services company in Pierrefonds, for your organization in Saint-Hyacinthe, for your nonprofit organization in Mauricie, for your non profit organization in Pierrefonds, for your small business in Quebec City, for your insurance broker in Nord-du-Québec, for your human ressources in Plateau-Mont-Royal, for your non profit in Longueuil, for your HR in Chambly, for your warehouse in Mirabel, for your bed and breakfast in Outaouais, for your spa in Boucherville, for your brewery in Plateau-Mont-Royal, for your city in Chicoutimi, for your town in Longueuil, for your microbrewery in Lachenaie, for your association in Saint-Jean-sur-Richelieu, for your tourism association in Kirkland, for your regional tourism association in Saint-Eustache, for your RTA in Saguenay-Lac-Saint-Jean, for your pub in Brossard, for your bistro in Lac-Saint-Jean, for your salon in Quebec, for your hairdressing salon in Quebec, for your beauty salon in Saint-Jérôme
Tu es vraiment HOT! : ) Kimberley
Hey super belle job! Je suis très satisfaite! Manon
Wow là tu t'es surpassé, Wow et rewow C'est exactement ça François