A Web writer isn't just someone who writes well. Web Writing for your store is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your store and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your store, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your store aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your store just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your store that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your store, to help users find the information they want and then continue reading. That is the Web writer's main objective for your store.
Web content for your store has to be very precisely structured if you want to extend the time users spend on a website for your store. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your store!
Web Writing for your store also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your store, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your store. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Saguenay, for your NPO in Rimouski, for your transportation company in Shawinigan, for your hockey league in Granby, for your hotel in Rimouski, for your restaurant in Rivière-du-Loup, for your business in Quebec City, for your company in Quebec City, for your SME in Drummondville, for your car dealership in Saguenay, for your startup in Thetford Mines, for your small town in Brossard, for your store in Granby, for your shop in Repentigny, for your thrift shop in Saguenay, for your shoe store in Sherbrooke, for your clothing store in La Prairie, for your electronics store in Mont-Tremblant, for your robotics store in Saint-Georges, for your eyewear store in Rivière-du-Loup, for your furniture store in Granby, for your construction company in Chicoutimi, for your hostel in Trois-Rivières, for your lodging in Sept-Îles, for your camping in Rivière-du-Loup, for your outfitter in Terrebonne, for your printing house in Victoriaville, for your financial services company in Granby, for your organization in Rivière-du-Loup, for your nonprofit organization in Shawinigan, for your non profit organization in the South Shore, for your small business in Granby, for your insurance broker in Gatineau, for your human ressources in Saint-Jean-sur-Richelieu, for your non profit in Trois-Pistoles, for your HR in Ottawa, for your warehouse in Drummondville
Wow, superbe pub. Bravo et bonne continuation! Mélanie
Merci, vous faites du bon travail. Nous avons eu plusieurs félicitations sur le site alors, félicitations à toute ton équipe. Chantal
« L'équipe de Numérique Technologies Inc. a su répondre de manière très professionnelle à nos attentes. Travailler avec une équipe disponible, flexible et aux compétences multiples est un atout précieux pour notre entreprise. » Jean-François