A Web writer isn't just someone who writes well. Web Writing for your store is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your store and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your store, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your store aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your store just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your store that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your store, to help users find the information they want and then continue reading. That is the Web writer's main objective for your store.
Web content for your store has to be very precisely structured if you want to extend the time users spend on a website for your store. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your store!
Web Writing for your store also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your store, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your store. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Dorval, for your NPO in Nord-du-Québec, for your transportation company in Candiac, for your hockey league in Beauport, for your hotel in Montmagny, for your restaurant in Thetford Mines, for your business in Plateau-Mont-Royal, for your company in Trois-Pistoles, for your SME in Napierville, for your car dealership in Anjou, for your startup in Saguenay, for your small town in Chateauguay, for your store in Longueuil, for your shop in Quebec, for your thrift shop in Rimouski, for your shoe store in the Laurentians, for your clothing store in Repentigny, for your electronics store in Magog, for your robotics store in Gaspé, for your eyewear store in Saint-Hubert, for your furniture store in Napierville, for your construction company in Boucherville, for your hostel in Trois-Pistoles, for your lodging in Sherbrooke, for your camping in Côte-des-Neiges, for your outfitter in the South Shore, for your printing house in Nord-du-Québec, for your financial services company in Napierville, for your organization in Chateauguay, for your nonprofit organization in Lévis, for your non profit organization in the South Shore, for your small business in Tremblant, for your insurance broker in Chateauguay, for your human ressources in NDG, for your non profit in Outaouais, for your HR in Laval, for your warehouse in Chicoutimi, for your bed and breakfast in Boucherville, for your spa in Saint-Léonard, for your brewery in Montreal, for your city in Trois-Pistoles, for your town in Saint-Hubert, for your microbrewery in Verdun, for your association in Saint-Hyacinthe, for your tourism association in Montérégie, for your regional tourism association in Tremblant, for your RTA in Pointe-Claire, for your pub in Brossard, for your bistro in Saint-Eustache, for your salon in La Prairie, for your hairdressing salon in Québec Maritime, for your beauty salon in Candiac
Merci beaucoup ! Totalement efficace... François
Équipe plutôt efficace h.ahahah.ah Merci encore. Sarah
La présentation c'est très bien déroulée. Les gens ont trouvé le site très beau, les points forts ressortis, le visuel (les photos en vedette), la carte interactive et la modification des fiches par les membres (ses derniers sont très heureux de pouvoir le faire et que ce soit simple) Bravo à toi et toute ton équipe. Joanik