A Web writer isn't just someone who writes well. Web Writing for your store in Montreal is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your store in Montreal and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your store in Montreal, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your store in Montreal aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your store in Montreal just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your store in Montreal that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your store in Montreal, to help users find the information they want and then continue reading. That is the Web writer's main objective for your store in Montreal.
Web content for your store in Montreal has to be very precisely structured if you want to extend the time users spend on a website for your store in Montreal. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your store in Montreal!
Web Writing for your store in Montreal also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your store in Montreal, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your store in Montreal. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Nord-du-Québec, for your NPO in Mirabel, for your transportation company in Brossard, for your hockey league in Mont-Tremblant, for your hotel in Boucherville, for your restaurant in Sainte-Thérèse, for your business in Saint-Hyacinthe, for your company in Saint-Georges, for your SME in Pointe-Claire, for your car dealership in Rivière-du-Loup, for your startup in Tremblant, for your small town in Côte-des-Neiges, for your store in Plessisville, for your shop in Brossard, for your thrift shop in Québec Maritime, for your shoe store in La Prairie, for your clothing store in Saguenay-Lac-Saint-Jean, for your electronics store in Plessisville, for your robotics store in the Laurentians, for your eyewear store in Baie-Comeau, for your furniture store in Lachenaie, for your construction company in Plateau-Mont-Royal, for your hostel in Estrie, for your lodging in Robertsonville, for your camping in Repentigny, for your outfitter in Pointe-Claire, for your printing house in Dorval, for your financial services company in NDG, for your organization in Baie-Comeau, for your nonprofit organization in the South Shore, for your non profit organization in Mirabel, for your small business in Quebec, for your insurance broker in NDG, for your human ressources in Saint-Laurent, for your non profit in Beauceville, for your HR in Repentigny, for your warehouse in Pointe-Claire, for your bed and breakfast in Lévis, for your spa in Bromont, for your brewery in Bas-Saint-Laurent, for your city in Mascouche, for your town in Québec Maritime, for your microbrewery in North Montreal, for your association in Tremblant, for your tourism association in Anjou, for your regional tourism association in La Prairie, for your RTA in Outaouais, for your pub in Outaouais, for your bistro in Granby, for your salon in North Montreal, for your hairdressing salon in Abitibi-Témiscamingue, for your beauty salon in Repentigny, for your plumbing company in Sorel-Tracy
Nous venons de compléter la mise à niveau de notre site internet avec Numérique. Nous avons beaucoup apprécié à nouveau leur professionnalisme, mais aussi leur aide et leur patience. Je recommande vivement l'équipe de Numérique avec qui nous transigeons depuis 2014. La qualité de leurs services a toujours été sans faille. Jean
Nous tenons à te remercier ainsi que ton équipe pour le travail effectué sur notre site. Nous sommes très satisfaites du résultat Johanne
Un logo dans ton nom de courriel, malade!!! Josiane