A Web writer isn't just someone who writes well. Web Writing for your tourism association is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your tourism association and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your tourism association, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your tourism association aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your tourism association just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your tourism association that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your tourism association, to help users find the information they want and then continue reading. That is the Web writer's main objective for your tourism association.
Web content for your tourism association has to be very precisely structured if you want to extend the time users spend on a website for your tourism association. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your tourism association!
Web Writing for your tourism association also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your tourism association, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your tourism association. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Saint-Léonard, for your NPO in Laval, for your transportation company in Baie-Comeau, for your hockey league in Sainte-Thérèse, for your hotel in Côte-Nord, for your restaurant in Joliette, for your business in Saint-Léonard, for your company in Saint-Hyacinthe, for your SME in Saint-Laurent, for your car dealership in Longueuil, for your startup in Tremblant, for your small town in North Montreal, for your store in Granby, for your shop in Mascouche, for your thrift shop in Quebec, for your shoe store in Saint-Hubert, for your clothing store in Mauricie, for your electronics store in Saint-Hyacinthe, for your robotics store in Longueuil, for your eyewear store in the Eastern Townships, for your furniture store in Napierville, for your construction company in Granby, for your hostel in Boucherville, for your lodging in Magog, for your camping in NDG, for your outfitter in Terrebonne, for your printing house in Gaspésie, for your financial services company in Tremblant, for your organization in Centre-du-Québec, for your nonprofit organization in Canada, for your non profit organization in Boucherville, for your small business in Chambly, for your insurance broker in East-Broughton, for your human ressources in Dorval, for your non profit in Gaspésie, for your HR in Beauceville, for your warehouse in Sherbrooke, for your bed and breakfast in Saguenay, for your spa in Mascouche, for your brewery in Saint-Léonard, for your city in Mascouche, for your town in Lac-Saint-Jean, for your microbrewery in Candiac, for your association in the Eastern Townships, for your tourism association in Joliette, for your regional tourism association in Lévis, for your RTA in the Laurentians, for your pub in Chaudière-Appalaches, for your bistro in Verdun, for your salon in Outaouais, for your hairdressing salon in Thetford Mines, for your beauty salon in La Prairie, for your plumbing company in Mascouche
Ton service est bien parfait comme d'habitude ! :) Cédric
Très sharp ! Yannick
Té une machine Une vraie bête du web hihi Martin