A Web writer isn't just someone who writes well. Web Writing for your town is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your town and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your town, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your town aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your town just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your town that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your town, to help users find the information they want and then continue reading. That is the Web writer's main objective for your town.
Web content for your town has to be very precisely structured if you want to extend the time users spend on a website for your town. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your town!
Web Writing for your town also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your town, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your town. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Victoriaville, for your NPO in Plessisville, for your transportation company in Rivière-du-Loup, for your hockey league in Nord-du-Québec, for your hotel in Canada, for your restaurant in Rimouski, for your business in the Eastern Townships, for your company in Tremblant, for your SME in Quebec, for your car dealership in Beauceville, for your startup in Chaudière-Appalaches, for your small town in Saint-Hubert, for your store in Bas-Saint-Laurent, for your shop in Pointe-Claire, for your thrift shop in Québec Maritime, for your shoe store in Trois-Pistoles, for your clothing store in Chateauguay, for your electronics store in Estrie, for your robotics store in Nuns' Island, for your eyewear store in Magog, for your furniture store in Magog, for your construction company in Rosemont, for your hostel in Nord-du-Québec, for your lodging in Sainte-Thérèse, for your camping in Granby, for your outfitter in Granby, for your printing house in Napierville, for your financial services company in Verdun, for your organization in Kirkland, for your nonprofit organization in Montérégie, for your non profit organization in Rimouski, for your small business in Hochelaga-Maisonneuve, for your insurance broker in Bromont, for your human ressources in Bas-Saint-Laurent, for your non profit in Dorval, for your HR in Candiac, for your warehouse in Québec Maritime, for your bed and breakfast in Terrebonne, for your spa in Quebec, for your brewery in Laval, for your city in Boucherville, for your town in Joliette, for your microbrewery in Napierville, for your association in Chandler, for your tourism association in Napierville, for your regional tourism association in Tremblant, for your RTA in the Laurentians, for your pub in Sainte-Thérèse, for your bistro in Beauport, for your salon in the South Shore, for your hairdressing salon in Hochelaga-Maisonneuve, for your beauty salon in Longueuil, for your plumbing company in Quebec City
« Vous êtes vraiment doués pour le graphisme et nous considérons avoir été conseillés avec efficacité. Le résultat final rencontre en tous points nos attentes. » François
Thanks for your great and prompt service! Earl
Ayant expérimenté notre projet Web avec d'autres agences, c'est Numérique qui a su se distinguer par la précision des étapes de réalisation, par son accompagnement dans toutes les phases où il n'y a que des solutions et par les compétences de son équipe Rose-Marie