A Web writer isn't just someone who writes well. Web Writing for your town in Joliette is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your town in Joliette and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your town in Joliette, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your town in Joliette aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your town in Joliette just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your town in Joliette that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your town in Joliette, to help users find the information they want and then continue reading. That is the Web writer's main objective for your town in Joliette.
Web content for your town in Joliette has to be very precisely structured if you want to extend the time users spend on a website for your town in Joliette. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your town in Joliette!
Web Writing for your town in Joliette also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your town in Joliette, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your town in Joliette. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Lachenaie, for your NPO in Mascouche, for your transportation company in Nord-du-Québec, for your hockey league in Saint-Hyacinthe, for your hotel in Saguenay-Lac-Saint-Jean, for your restaurant in Mirabel, for your business in Lachenaie, for your company in Lac-Saint-Jean, for your SME in Saint-Hubert, for your car dealership in Laval, for your startup in Québec Maritime, for your small town in Abitibi-Témiscamingue, for your store in Mascouche, for your shop in NDG, for your thrift shop in Saint-Hubert, for your shoe store in Saint-Léonard, for your clothing store in La Prairie, for your electronics store in Gatineau, for your robotics store in Bromont, for your eyewear store in Montérégie, for your furniture store in Rimouski, for your construction company in Saint-Jérôme, for your hostel in Saint-Georges, for your lodging in Mauricie, for your camping in Chandler, for your outfitter in Shawinigan, for your printing house in Montérégie, for your financial services company in Black Lake, for your organization in Boisbriand, for your nonprofit organization in Saint-Hubert, for your non profit organization in Montérégie, for your small business in East-Broughton, for your insurance broker in Centre-du-Québec, for your human ressources in Chicoutimi, for your non profit in Saint-Léonard, for your HR in the Laurentians, for your warehouse in Rosemont, for your bed and breakfast in Mascouche, for your spa in Mont-Tremblant, for your brewery in Saguenay, for your city in Candiac, for your town in Centre-du-Québec, for your microbrewery in Mirabel, for your association in Thetford Mines, for your tourism association in Saint-Eustache, for your regional tourism association in Kirkland, for your RTA in Canada, for your pub in Tremblant, for your bistro in Tremblant, for your salon in Victoriaville, for your hairdressing salon in Granby, for your beauty salon in Sainte-Thérèse, for your plumbing company in Boucherville
« Les gens qui visitent notre site sont très satisfaits et nous félicitent pour notre magnifique site internet. La conception visuelle est très belle, bien structurée. La municipalité de Beaulac-Garthby est très heureuse d'avoir fait affaire avec une équipe dynamique. Merci ! » Cynthia
Félicitations à toute votre équipe pour cette reconnaissance de votre travail accompli pour Le Manoir des Érables. Michel
SUPER! VOUS ÊTES LES MEILLEURS! J Merci beaucoup! Sylvie