A Web writer isn't just someone who writes well. Web Writing for your transportation company is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your transportation company and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your transportation company, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your transportation company aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your transportation company just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your transportation company that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your transportation company, to help users find the information they want and then continue reading. That is the Web writer's main objective for your transportation company.
Web content for your transportation company has to be very precisely structured if you want to extend the time users spend on a website for your transportation company. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your transportation company!
Web Writing for your transportation company also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your transportation company, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your transportation company. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Trois-Pistoles, for your NPO in Gaspésie, for your transportation company in Anjou, for your hockey league in the South Shore, for your hotel in Chandler, for your restaurant in Saguenay, for your business in Mont-Tremblant, for your company in Sainte-Thérèse, for your SME in Saint-Hubert, for your car dealership in Trois-Rivières, for your startup in Chandler, for your small town in Hochelaga-Maisonneuve, for your store in Anjou, for your shop in Gaspé, for your thrift shop in Bromont, for your shoe store in Gatineau, for your clothing store in Joliette, for your electronics store in Sainte-Thérèse, for your robotics store in Saint-Hubert, for your eyewear store in Saint-Hubert, for your furniture store in Mauricie, for your construction company in Saint-Jérôme, for your hostel in Granby, for your lodging in Boucherville, for your camping in Montérégie, for your outfitter in Saint-Eustache, for your printing house in Saint-Jérôme, for your financial services company in Québec Maritime, for your organization in Bas-Saint-Laurent, for your nonprofit organization in Brossard, for your non profit organization in Mont-Tremblant, for your small business in Gatineau, for your insurance broker in Beauport, for your human ressources in Centre-du-Québec, for your non profit in Longueuil, for your HR in Quebec, for your warehouse in Chicoutimi, for your bed and breakfast in NDG, for your spa in Repentigny, for your brewery in Anjou, for your city in Verdun, for your town in Sorel-Tracy, for your microbrewery in Gaspé, for your association in Victoriaville, for your tourism association in Saint-Jean-sur-Richelieu, for your regional tourism association in Lachenaie, for your RTA in Black Lake, for your pub in Saint-Jean-sur-Richelieu, for your bistro in Lanaudière, for your salon in Chateauguay, for your hairdressing salon in Terrebonne, for your beauty salon in Québec Maritime
Merci pour ta super efficacité ! Jean-François
« Le site reflète vraiment notre organisme ! Numérique a su être à l'écoute de nos besoins et le service est simplement attentionné et efficace. » Monique