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Web Writing for your transportation company

A Web writer isn't just someone who writes well. Web Writing for your transportation company is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your transportation company and its user. Users want an optimal experience and a site that meets their specific needs

The goal of Web Writing is to improve your website's SEO efficiency for your transportation company, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.

SEO writing for your transportation company.

First and foremost, Web Writing for your transportation company aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your transportation company just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:

A good Web writer will create quality content for your transportation company that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read

Reading behaviour

Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.

A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:

Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)

There is therefore a hierarchy to apply to a website's textual content for your transportation company, to help users find the information they want and then continue reading. That is the Web writer's main objective for your transportation company.

An effective structure

Web content for your transportation company has to be very precisely structured if you want to extend the time users spend on a website for your transportation company. This is done by applying the inverted pyramid model:

If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your transportation company!

Web Writing for your transportation company also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).

Interaction: a participative experience for your transportation company

To optimize the user experience for your transportation company, it is also important to invite them to participate. Certain key elements can be inserted, such as:

All of these elements facilitate, humanize and dynamize the user experience for your transportation company. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.

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Superbe pub et offre de service pertinente! Steve

Une équipe motivée, impliquée et invertie dans l'atteinte de nos besoins! Répond rapidement et efficacement! Merci Marie

Objet: Un petit mot à toute l'équipe de Numérique Technologies   Nous désirons aujourd'hui vous dire un très grand merci de la part de l'équipe de Distributions Karine Jacques pour tout le travail accompli au cours des derniers mois.   Nous sommes extrêmement fiers du résultat, mais sommes surtout conscients que c'est grâce au travail acharné de toute une équipe passionnée et dévouée. Merci pour votre collaboration, votre support, votre grand professionnalisme et votre service attentionné. Vous étiez toujours là pour nous, et vous l'êtes encore, et nous vous en sommes très reconnaissants.   Bref, une expérience tout à fait nouvelle pour nous, mais aussi une des plus enrichissantes que nous ayons connu jusqu'ici. Merci de nous avoir fait connaître ce beau monde. Karine

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