A Web writer isn't just someone who writes well. Web Writing for your warehouse is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your warehouse and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your warehouse, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your warehouse aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your warehouse just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your warehouse that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your warehouse, to help users find the information they want and then continue reading. That is the Web writer's main objective for your warehouse.
Web content for your warehouse has to be very precisely structured if you want to extend the time users spend on a website for your warehouse. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your warehouse!
Web Writing for your warehouse also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your warehouse, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your warehouse. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Montreal, for your NPO in Hochelaga-Maisonneuve, for your transportation company in Canada, for your hockey league in Boucherville, for your hotel in Trois-Rivières, for your restaurant in Canada, for your business in Tremblant, for your company in Boisbriand, for your SME in Candiac, for your car dealership in Lac-Saint-Jean, for your startup in Canada, for your small town in Saguenay, for your store in Canada, for your shop in Saint-Léonard, for your thrift shop in Gaspésie, for your shoe store in Saint-Georges, for your clothing store in Repentigny, for your electronics store in Black Lake, for your robotics store in Plateau-Mont-Royal, for your eyewear store in Plessisville, for your furniture store in Lachine, for your construction company in Bromont, for your hostel in Baie-Comeau, for your lodging in Gatineau, for your camping in Saguenay, for your outfitter in Bas-Saint-Laurent, for your printing house in North Montreal, for your financial services company in Boisbriand, for your organization in Côte-Nord, for your nonprofit organization in Chicoutimi, for your non profit organization in Centre-du-Québec, for your small business in Plessisville, for your insurance broker in Dorval, for your human ressources in Plessisville, for your non profit in Saguenay, for your HR in the Laurentians, for your warehouse in Saguenay, for your bed and breakfast in Saguenay
Quelle efficacité! Merci encore Sarah
Merci beaucoup. C'est de l'excellent service... Marco
Wow là tu t'es surpassé, Wow et rewow C'est exactement ça François